Known for their special limited edition designs, Absolut bottles are always featuring unique artwork. In February, they partnered with Threadless to enlist the help of local artists to design their Absolut Chicago bottle. Following that, they released a bottle completely covered in denim. Clearly, they’re not shy when it comes to pushing the limits and now they’re bringing that innovation to their permanent collection.
All flavored vodkas from Absolut will now feature bold and abstract artwork. Instead of sticking a generic image on the bottle, the vodkas will be covered in unique artwork that expresses the “essence of the flavor.” Here’s an example:
Looks like Absolut is trying to sell us some fancy artwork. Honestly, we only care what it tastes like, but we will give it to them: the bottles look cool. You’ll be able to find them in select markets and will be nationwide within weeks. Keep your eyes open for your favorite Absolut flavor and it’s new design.