Since it was National Beer Day on Tuesday, I headed to the liquor store for a fresh pack of brew. I’m never in a rush while in the presence of alcohol, so naturally, I browsed around. As I strolled up and down the aisles, I noticed a lot of pink bottles. I know these bottles are supposed to entice me, as I am female, but honestly, it deters me more than it tempts. Maybe it’s similar to how I can’t stand the pink hat crew (younger than 10 years old exempt) at sporting events. If you want to wear your teams gear, wear the gear, but I’m pretty sure the team colors aren’t pink.
I really don’t have anything against pink, I just don’t understand why alcohol specifically made for my female palate has to come in a pink bottle.
Maybe I’m in the minority (I find myself there more than not), so I’d like to hear what my fellow lady drinkers think. Alcohol for women; does the bottle have to be pink?
Cheers,
Elizabeth
I find this odd as well. I wouldn’t be caught dead in any pink sporting gear, nevermind a pink beer bottle. I like my navy blue redsox hat nad my brown budlight bottle, thank you very much. With that said, I think about girls out there they LOVE to wear the pink gear and I assume that they would love pink beer bottles as well. I mean think about all the freshmen girls at college frat parties that would LOVE to be sporting the pink beer bottle. Then I start thinking about the marketing ploy…pink beer bottles might entice non-beer drinkers (girls) to pick up the habit because they might look “cute” with a pink bottle instead of that cosmo in hand….
Don’t get me wrong, I also love the color pink, I wear it often. But I will not be sporting that pink beer bottle…unless it is given to me at a social gathering and in that case, who passes up free beer?
For me, it’s a matter of questioning that they are crafted for the female palate rather than just crafted for targeted advertising. I’d be reticent to purchase a bottle of any alcohol that’s supposed to be geared toward me as a woman.
I agree with you both. I like the color pink, but would never, consider picking up that pink bottle off the shelf at the packy. If anything would convince me to buy something other than my usual items, it would be the glitzy disco bottle of Absolut that I see during holiday season. It’s fun and flashy, but not over-the-top girly.
@Lindsay, @Gourmez, @Kimmi – seems like we’re all on the same page with this one. Appreciate the input.
Cheers,
E
The reason you see all the pink now is because October in Breast Cancer Awareness Month. Most of those pink bottles will be gone by November.
There are a lot of unofficial random beer drinking holidays in the US.
New Beer’s Eve – April 6th
National Beer Day – April 7th
National Homebrew Day – May 7th
American Craft Beer Week – Starts on the 3rd Monday in May and goes for a week
International Beer Day – Aug. 5th
National Beer Lover’s Day – Sept. 7th
National Drink a Beer Day – Sept. 28th
American Beer Day – Oct. 27th
National Beer Day (April 7th) is the only with with a historically significant date.
April 7th is National Beer Day here in the US. In 1933 during the prohibition era, the Cullen-Harrison Act was signed into law by President Franklin Roosevelt on March 23rd. That law was enacted on April 7th allowing the brewing and sale of beer in the United States again as long as it was < 3.2% (4% ABV). It's said that people waited in line overnight on April 6th outside Milwaukee breweries in order to legally buy beer for the first time in over 13 years. As a result, April 7th is known as National Beer Day and April 6th is called New Beers Eve.
National Beer Days around the world –
March 1st – Iceland
April 6th – England
April 7th – USA
April 23rd – Germany
Justin, thanks for the rundown/clarification of the Beer Holidays. New Beers Eve? I love it. Can’t wait ’til April.
As for the pink bottle for Breast Cancer Awareness Month, I’m all for that and would always opt for the pink bottle in support of breast cancer awareness. But even beyond the Bud bottles that turn pink this month, there are liquor brands year round targeting women with their pink packaging – a move I think attracts less than one marketer may think.
Appreciate your input. Thanks for sharing.
Cheers,
E